Senior Digital Marketing Strategist

4 days ago


Mohali, Punjab, India FINVASIA Full time

About the Role:

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We are seeking an experienced Senior Digital Marketing Strategist to lead our PPC efforts and drive significant growth through paid search channels.

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Main Responsibilities:

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  • Develop and implement comprehensive digital marketing strategies to align with business objectives.
  • Manage large-scale PPC campaigns across various platforms (e.g., Google Ads, Bing Ads, social media ads).
  • Lead a team of experts in designing and executing data-driven marketing initiatives.
  • Utilize advanced analytics to inform decision-making and optimize campaign performance.
  • Deliver detailed reports on campaign performance, insights, and ROI to stakeholders.
  • Collaborate closely with cross-functional teams to ensure cohesive digital marketing approaches.
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Requirements:

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  • Master's degree in Marketing, Business, or related field.
  • A minimum of 5-7 years of experience in PPC campaign management, with a proven track record in a managerial role.
  • Expertise in Google Ads, Bing Ads, and other PPC platforms.
  • Advanced knowledge of analytics and reporting tools such as Google Analytics.
  • Strong leadership and team management skills.
  • Excellent communication, analytical, and organizational skills.
  • Ability to handle multiple projects and deadlines in a fast-paced environment and able to meet goals and set KPIs
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Preferred Qualifications:

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  • Experience working from startups to growth companies.
  • Background in a Financial Company operating on a global scale.
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Estimated Salary: $120,000 - $180,000 per year



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