Senior Fintech Marketing Strategist

4 days ago


Mohali, Punjab, India FINVASIA Full time
About the Opportunity

We are seeking a highly skilled Senior Fintech Marketing Strategist to lead our marketing efforts in driving brand awareness, generating leads, and supporting revenue growth in the fintech and payments industry.

Company Overview

Our company is a global cryptocurrency solution provider with operations in multiple countries, offering a secure, fast, and convenient ecosystem for businesses to accept virtual currencies. We aim to grow our teams, expand our operations, and become the hub for both retail and institutional crypto services.

Job Description
  • Develop and execute multi-channel B2B marketing campaigns to drive lead generation and brand visibility in the fintech payments industry.
  • Monitor and optimize campaign performance to ensure effectiveness and alignment with overall business objectives.
Key Responsibilities
  1. Develop high-quality content, including white papers, case studies, blog posts, and industry reports, to showcase our expertise and support lead generation.
  2. Create materials that address client pain points and highlight product benefits by collaborating with product and sales teams.
  3. Manage SEO/SEM, social media, email marketing, and paid media campaigns to attract and nurture high-quality leads.
  4. Utilize marketing automation tools to design workflows and segment audiences for targeted, personalized marketing efforts.
  5. Work on positioning our company as a thought leader in the payments space by identifying and leveraging industry trends, news, and regulatory updates.
Requirements
  • Bachelor's degree in Marketing, Business, Communications, or related field; Master's degree is a plus.
  • 4+ years of experience in B2B marketing within the fintech or payments industry, with a strong portfolio of successful campaigns.
  • Proven expertise in digital marketing, lead generation, and content creation for a business audience.
  • Familiarity with marketing automation tools, CRM systems, and analytics platforms.
  • Strong understanding of B2B marketing principles and customer acquisition strategies.
What We Offer
  • A competitive salary of $80,000 - $110,000 per annum, directly dependent on candidate profile and experience.
  • A friendly and multinational work environment.
  • Flexible working hours.
  • Yearly Performance Bonus (discretionary).
  • Rapid career progression.


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