Digital Marketing Strategist

4 days ago


Mohali, Punjab, India Finvasia Securities Pvt. Ltd. Full time

About the Company:
Finvasia Securities Pvt. Ltd. is a multinational organisation that owns and operates multiple brands across financial services, technology, real estate, and healthcare verticals.

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Job Overview:
We are seeking an experienced PPC expert to drive traffic, engagement, and conversions for our brand. The ideal candidate will be responsible for developing, implementing, and managing PPC strategies across multiple platforms.

Key Responsibilities:
- Develop and manage PPC campaigns across Google AdWords, Bing Ads, DSP, social media advertising, etc.
- Perform keyword research and selection, and optimize bidding strategies.
- Monitor and analyze campaign performance on a daily basis to ensure optimal results.
- Adjust strategies based on data-driven insights to improve CTR, conversion rates, and cost per conversion.
- Manage the budget for PPC campaigns, ensuring efficient spending and maximizing ROI.
- Collaborate with other marketing teams to ensure a cohesive online marketing strategy.

Requirements:
A Master's degree in Marketing, Advertising, Business, or a related field is required. 8+ years of experience in PPC campaign management, including hands-on experience with Google AdWords, Bing Ads, and social media advertising platforms. Google Ads certification is highly preferred. Excellent written and verbal communication skills, ability to manage multiple campaigns and tight deadlines, strong problem-solving skills, and attention to detail.



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