Healthcare Marketing Lead

9 hours ago

Madurai, Tamil Nadu, India beBeeMarketing Full time ₹ 2,50,000 - ₹ 3,50,000
Job Opportunity

The role of a Performance Marketing Specialist in the healthcare industry requires expertise in planning, executing, and optimizing paid campaigns across various digital platforms to drive patient leads, appointments, and brand visibility.

  • Campaign Optimization: Plan and manage paid campaigns on Google Ads, Facebook/Instagram Ads, and healthcare-specific platforms, focusing on campaign performance metrics such as click-through rates, conversion rates, and return on ad spend (ROAS).
  • Patient Acquisition Strategies: Develop and execute strategies to drive patient leads, appointments, and brand visibility for healthcare services, including clinics, hospitals, doctors, or telehealth providers.
  • Keyword Research Expertise: Conduct keyword research, audience targeting, and competitor analysis specific to the healthcare industry, staying up-to-date with the latest trends and best practices.

Requirements:

  • Professional Experience: 2–5 years of proven experience in performance marketing, preferably in the healthcare or medical services sector.
  • Education and Training: Bachelor's/Master's degree in Marketing, Business, or a related field, with relevant coursework and training in areas such as market research, branding, and consumer behavior.
  • Key Skills and Qualifications: Strong knowledge of Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, and automation tools, with experience in using these tools to optimize campaign performance and drive business growth.

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