Senior Lead Generation Strategist
4 days ago
About the Role
We are seeking a results-driven Demand Generation Expert with extensive experience using Clay/Expandi/Phantombuster automation to build and execute our lead generation strategy, particularly in financial services and technology sectors, to drive B2B sales.
Key Responsibilities
- Design, implement, and optimize Clay/Expandi/Phantombuster automation workflows for lead generation.
- Identify and segment target audiences within financial services and technology sectors.
- Develop and execute multi-channel outreach campaigns.
- Generate high-quality leads that align with Soho's service offerings.
- Collaborate with the sales team to ensure smooth lead handover and follow-up processes.
- Analyze and report on campaign performance metrics, making data-driven improvements.
- Stay up-to-date with the latest trends and best practices in lead generation and automation.
Requirements
- Proven experience as a Demand Generation Specialist or similar role.
- Expertise in Clay/Expandi/Phantombuster automation, with a strong portfolio of implemented campaigns.
- Deep understanding of B2B lead generation strategies, particularly in financial services and technology sectors.
- Excellent analytical skills with the ability to interpret data and make actionable recommendations.
- Strong communication and collaboration skills, comfortable working in a remote team.
- Familiarity with CRM systems and lead tracking tools.
About Us
Soho Square Solutions is a consulting firm specializing in financial services with expertise in Risk Management, Compliance, Data, IT Audit, Accounting & Finance, Technology (Cloud Migration, API development), and Operations.
We pride ourselves on our unique ability to blend technical and functional expertise, with a strong focus on neurodiverse talent.
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