Senior Lead Generation Strategist

4 days ago


India Soho Square Solutions Full time

About the Role

We are seeking a results-driven Demand Generation Expert with extensive experience using Clay/Expandi/Phantombuster automation to build and execute our lead generation strategy, particularly in financial services and technology sectors, to drive B2B sales.

Key Responsibilities

  • Design, implement, and optimize Clay/Expandi/Phantombuster automation workflows for lead generation.
  • Identify and segment target audiences within financial services and technology sectors.
  • Develop and execute multi-channel outreach campaigns.
  • Generate high-quality leads that align with Soho's service offerings.
  • Collaborate with the sales team to ensure smooth lead handover and follow-up processes.
  • Analyze and report on campaign performance metrics, making data-driven improvements.
  • Stay up-to-date with the latest trends and best practices in lead generation and automation.

Requirements

  • Proven experience as a Demand Generation Specialist or similar role.
  • Expertise in Clay/Expandi/Phantombuster automation, with a strong portfolio of implemented campaigns.
  • Deep understanding of B2B lead generation strategies, particularly in financial services and technology sectors.
  • Excellent analytical skills with the ability to interpret data and make actionable recommendations.
  • Strong communication and collaboration skills, comfortable working in a remote team.
  • Familiarity with CRM systems and lead tracking tools.

About Us

Soho Square Solutions is a consulting firm specializing in financial services with expertise in Risk Management, Compliance, Data, IT Audit, Accounting & Finance, Technology (Cloud Migration, API development), and Operations.

We pride ourselves on our unique ability to blend technical and functional expertise, with a strong focus on neurodiverse talent.



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