Social Media Strategist for Education Revolution

19 hours ago


Gurgaon, Haryana, India EpiCred Full time

We are seeking a highly skilled Social Media Strategist to join our team at EpiCred. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive social media strategy that drives engagement, builds trust, and generates leads.

About the Role

Key Responsibilities
  • Content Strategy & Planning: Develop and execute a social media strategy aligned with EpiCred's goals. Create monthly content calendars that include posts, stories, and reels for platforms like Instagram, LinkedIn, Facebook, and YouTube.
  • Content Creation: Design and craft visually appealing and engaging posts, carousels, and reels. Write captivating captions that are witty, approachable, and on-brand.
  • Community Engagement: Interact with followers by responding to DMs, comments, and mentions. Build and foster a vibrant online community by initiating conversations and encouraging user-generated content.
  • Analytics & Performance: Monitor key metrics (engagement, reach, impressions) using analytics tools. Prepare weekly and monthly performance reports with actionable insights.
  • Campaign Management: Plan and execute social media campaigns for product launches, promotions, and events. Coordinate with the Ads Specialist for paid social campaigns.

Skill Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 1-3 years of experience in managing social media accounts, preferably in a startup or education sector.
  • Strong understanding of social media platforms.
  • Excellent copywriting and storytelling skills.
  • Data-driven mindset with experience using social media analytics tools.
  • Proficiency in basic design tools like Canva or Adobe Suite.

Why Join EpiCred?

We offer a competitive salary and benefits package, including health insurance and wellness programs. You'll have opportunities for skill development through workshops and certifications. Our work environment is flexible, with hybrid options available. Most importantly, you'll be part of a collaborative team that celebrates success.



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