
Franchise Acquisition Leader
2 days ago
Area Business Development Manager
About the Role:This role is responsible for driving business growth by acquiring and onboarding new franchise partners across multiple categories, including Kitchens, Casanatro, Furniture, and Furnishing.
Key Responsibilities:- Market Analysis: Work with Regional Managers to identify high-potential cities for franchise expansion. Conduct thorough research to map demand clusters, competition, and real estate feasibility.
- Lead Generation & Prospecting: Identify and qualify high-quality franchise prospects across categories. Build a strong pipeline of partners aligned with Livspace's criteria (financials, business background, industry connections).
- Partner Engagement & Conversion: Drive end-to-end meetings and presentations with prospective partners. Pitch Livspace's franchise models with clear ROI and business potential. Negotiate agreements and close franchise conversions.
- Onboarding & Store Launch Support: Guide partners through franchise agreement, financial formalities, and store setup requirements. Coordinate with central teams for design, branding, training, and installation readiness. Ensure stores go live within defined timelines.
- Performance & Reporting: Achieve monthly/quarterly franchise acquisition targets. Maintain accurate reports on lead pipeline, partner status, and conversion ratios. Work closely with Regional Heads to align area-level execution with regional expansion goals.
- Number of new franchise partners onboarded.
- Timely conversion of prospects into signed franchisees.
- Successful completion of partner onboarding and store launch process.
- Quality and sustainability of partners onboarded (aligned with Livspace's standards).
- Bachelor's degree in Business or Marketing (MBA preferred).
- 6-8 years of experience in business development, franchise acquisition, or channel sales.
- Proven track record of partner onboarding and achieving aggressive sales targets.
- Exposure to building materials, interiors, furniture, laminates, tiles, or related industries is highly desirable.
- Strong communication, negotiation, and presentation skills.
- High willingness to travel extensively across assigned markets.
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