Senior Growth Marketing Specialist

1 day ago


Delhi, Delhi, India beBeeGrowth Full time ₹ 20,88,000 - ₹ 26,25,200

Role Overview

This rare opportunity encompasses both user and merchant growth across the entire lifecycle,—from performance marketing to retention strategies. You'll develop campaigns that scale app downloads, increase stickiness while driving merchant acquisition through smart targeting and funnel design.

We're seeking a strategic planner who can oversee multiple channels but also execute hands-on tasks such as tweaking budgets, building landing pages, or writing CRM flows when needed. The best growth marketers don't just buy clicks—they build cohort-led, insight-driven, full-funnel machines.

Key Responsibilities

  • Manage paid campaigns (Google, Meta, Facebook)
  • Drive app installs, signups, merchant acquisition, and engagement
  • Design lifecycle journeys (email, push, in-app) to improve LTV and reduce churn
  • Run A/B tests, segment users, and personalize communication
  • Track and optimize CAC, LTV, retention, CPA, ROAS
  • Owning agency relationships and executing budgets with hands-on capability

Must-Have Skills

  • 8-10 years in growth/performance/lifecycle marketing
  • Experience across B2C and B2B funnels
  • Proficiency in tools like Google Analytics, AppsFlyer, HubSpot, MoEngage, VWO
  • Strong analytics and experimentation mindset
  • Fintech/app/payments background is a plus

You love building marketing engines from scratch, obsess over CAC:LTV, and want to shape the future of digital payments.

Benefits

Develop a strong understanding of the fintech space and drive innovation within our company.

Others

We're a dynamic team committed to excellence and continuous improvement. Join us to take your career to the next level.


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