Specialist - Inbound Marketing - Search Engine Optimization

Inbound Marketing Specialist (SEO) the Role:Drive organic growth through integrated inbound marketing strategies with deep SEO expertise. Execute data-driven campaigns leveraging AI-powered tools, content optimization, and technical SEO to maximize organic visibility for SaaS clients. Work cross-functionally with content, product, and growth teams to implement search-first initiatives across the customer journey.Key Responsibilities:Inbound Campaign Execution:- Develop and execute integrated inbound campaigns combining SEO, content marketing, and conversion optimization- Create SEO-driven content calendars aligned with buyer personas and search intent stages- Implement topic cluster strategies and pillar content frameworks for authority buildingAI-Augmented SEO Implementation:- Execute keyword research using AI tools to identify high-impact opportunities- Optimize content for Google SGE and AI-generated search features- Deploy programmatic SEO tactics for scalable organic growth- Monitor and adapt to algorithm changes and SERP evolutionTechnical SEO Execution:- Conduct technical audits using Screaming Frog, Sitebulb, and enterprise platforms- Implement schema markup, Core Web Vitals optimization, and crawl improvements- Execute site migrations, URL restructuring, and indexation management- Ensure GDPR/CCPA compliance in tracking implementations.Content Optimization:- Optimize existing content for E-E-A-T signals and entity-based SEO- Create briefs for AI-assisted content generation while maintaining quality standards- Implement internal linking strategies and content refresh programs- Develop landing pages optimized for organic conversionPerformance Analysis:- Build GA4 dashboards and custom reports for organic performance tracking- Analyze user behavior data to inform content and SEO strategies- Track keyword rankings, organic traffic, and conversion metrics- Generate actionable insights from search console and third-party toolsLink Building & Outreach:- Execute digital PR campaigns for high-authority backlinks.- Manage outreach programs using AI-powered prospecting tools.- Develop linkable assets and resource pages.- Monitor backlink profiles.You are Fit for the Role If you have :Agency Background (CRITICAL):- Minimum 2 years in digital marketing agency handling multiple clients simultaneously- Experience managing 5+ client accounts concurrently- Proven track record with diverse industries (SaaS, E-commerce, B2B, Healthcare)- Client presentation and reporting experience- Ability to context-switch between projects efficiently- Experience with agency tools (time tracking, project management, client reporting)Core SEO Expertise:- 2+ years hands-on SEO experience in agency setting- Demonstrated organic traffic growth (minimum 50% YoY across multiple accounts)- Proficiency in enterprise SEO tools (SEMrush/Ahrefs mandatory)- Advanced Google Analytics 4 and Search Console expertise- Technical SEO fundamentals (crawling, indexing, site architecture)Technical Competencies:- Working knowledge of HTML, CSS, JavaScript basics- Experience with at least one CMS (WordPress, Webflow, Contentful)- API understanding for tool integrations- Basic SQL for data analysis.AI & Automation:- Hands-on experience with AI content tools (ChatGPT, Claude, Jasper)- Keyword clustering and semantic SEO implementation- Automation workflow creation using Zapier/MakeAnalytical Skills:- Data visualization using Looker Studio- A/B testing and conversion optimization basics- ROI calculation and budget allocation understandingContent & Creative:- Copywriting and content creation skills- Basic design sense (Canva/Figma familiarity)- Video SEO and YouTube optimization- Podcast SEO understandingCertifications we want you should have:- Google Analytics Individual Qualification (IQ)- Google Ads Search Certification- HubSpot Content Marketing Certification- SEMrush/Ahrefs Academy certifications (ref:iimjobs.com)