User Growth Strategist

2 weeks ago

Hyderabad, Telangana, India beBeeRetention Full time ₹ 1,20,00,000 - ₹ 1,50,00,000
Job Title

Retention Specialist

Job Description

We are seeking a highly skilled and analytical Retention Specialist to join our team. In this critical role, you will be responsible for developing and executing strategies to prevent user churn and reactivate lapsed listeners.

This is an exciting opportunity to make a significant impact on the growth of our user base by leveraging your expertise in data-driven decision making, creative problem solving, and effective communication. As a key member of our retention team, you will work closely with cross-functional teams to ensure seamless execution of campaigns and drive business results.

Key Responsibilities
  1. Churn Prevention: Identify at-risk users through predictive models and qualitative insights, develop proactive campaigns to re-engage them before they churn, and design & launch multi-channel campaigns (push, in-app modals, email) triggered by at-risk behavior.
  2. Lapsed User Reactivation: Architect and manage win-back campaigns, including segmenting users based on past listening behavior and time since churn, craft irresistible win-back hooks, and test and learn rigorously to build a playbook of cost-effective methods for reactivating different user cohorts.
  3. Analytics & Cross-Functional Collaboration: Own and report on core KPIs for your domain: Churn Rate, Save Rate, Reactivation Rate, and ROI of campaigns, provide clear data and qualitative insights to Product and Content teams to help prioritize roadmap features that address core churn drivers, and partner with Core Retention to ensure a seamless user experience.

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