Visual Merchandising Manager
2 weeks ago
Role Summary:
The Visual Merchandising Manager will be responsible for overseeing the visual presentation of our stores in the Cluster, ensuring that it aligns with the company's VM guidelines and Mockshop standards.
Key Responsibilities:
- Manage and allocate regional VM budgets to achieve sales growth and customer engagement.
- Develop and implement BOQs and manage VM assets for the zone to drive conversions and average ticket value.
- Develop a strong vendor base within specified financial norms and manage vendor relationships to ensure seamless collaboration.
- Train and develop VM resources in the zone to enhance their skills and knowledge.
- Stay abreast of regional festivals and flavor trends and initiate/adapt VM in stores accordingly.
- Identify VM initiatives for slow-moving/excess stock and liaise with HO Store Operations and Visual Merchandising teams to optimize inventory management.
- Adhere to VM guidelines and Mockshop standards, ensuring effective use and maintenance of VM equipment and display aids, and in-store communications/graphics.
- Closure of layouts with change in season and execution of major campaigns conceived at the HO.
- Conceptualize independent initiatives relevant to customer needs and identify and groom potential VM specialists in the store.
- Keep abreast of trends in Visual Merchandising and possess knowledge of Photoshop/Adobe/CAD, Store Layout and Fixtures, Budgeting skills, Product Knowledge, Aesthetic Sense, Innovation and creative, Task Orientation, Confidence and Decisiveness.
Qualifications:
Reputed Design Institute like NIFT, IIFT, NIFD, FDDI and 5+ years experience in VM, store design and Planograming (Apparel).
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