Digital Advertising Operations Specialist

1 day ago

Navi Mumbai, Maharashtra, India beBeeAdOperations Full time ₹ 8,00,000 - ₹ 12,00,000
Digital Advertising Operations Specialist

We are seeking an experienced Digital Advertising Operations Specialist to oversee the technical and logistical aspects of digital advertising campaigns.

This role involves ensuring seamless campaign execution, from setup and trafficking to optimization and reporting, across various platforms. The ideal candidate will be responsible for troubleshooting issues, managing ad inventory, and collaborating with different teams to achieve campaign goals.

  • Campaign Setup & Trafficking: Implement and manage digital ad campaigns across various platforms and trafficking ad creatives.
  • Quality Assurance: Ensure accurate implementation of ads, tags, creative assets, and tracking pixels.
  • Monitoring & Optimization: Monitor campaign performance, analyze data, and proactively optimize for delivery and KPIs (CTR, viewability, conversions, etc.).
  • Reporting & Analysis: Generate and monitor campaign metrics to ensure optimal performance and identify areas of improvement.
  • Troubleshooting: Diagnose and resolve issues related to campaign delivery, ad tags, and tracking discrepancies.
  • Collaboration: Work closely with internal teams to ensure seamless campaign operations.
  • Inventory Management: Monitor ad inventory and suggest improvements to maximize fill rates and revenue.

To succeed in this role, you should possess a bachelor's degree in marketing, advertising, communications, or a related field, along with 3-5 years of experience in ad operations or digital campaign management.

  • Requirements:
  • Bachelor's degree in marketing, advertising, communications, or related field.
  • 3-5 years of experience in ad operations or digital campaign management.
  • Sound knowledge of Admob or Ironsource ad serving platforms.
  • Basic understanding of HTML, JavaScript, and third-party ad tags.
  • Strong analytical skills and attention to detail.
  • Proficiency in Excel including advanced formulas, macros, and data visualization tools.
  • Excellent organizational and time management skills.

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