Digital Advertising Operations Specialist

1 day ago

Navi Mumbai, Maharashtra, India beBeeDigitalAdvertising Full time ₹ 10,00,000 - ₹ 15,00,000

Job Title: Digital Advertising Operations Specialist

We are seeking an experienced Digital Advertising Operations Specialist to join our team and manage the technical and logistical aspects of digital advertising campaigns. The successful candidate will ensure seamless campaign execution, from setup and trafficking to optimization and reporting, across various platforms.

The role involves campaign setup and trafficking, ensuring accurate implementation of ads, tags, creative assets, and tracking pixels. Additionally, the individual will be responsible for monitoring and optimizing campaign performance, analyzing data, and proactively making adjustments to achieve desired delivery and key performance indicators (KPIs).

Key responsibilities include:

  • Campaign Setup & Trafficking: Implement and manage digital ad campaigns across various platforms, including traffickers of ad creatives.
  • Quality Assurance: Ensure accurate implementation of ads, tags, creative assets, and tracking pixels.
  • Monitoring & Optimization: Monitor campaign performance, analyze data, and proactively optimize for delivery and KPIs (CTR, viewability, conversions, etc.).
  • Reporting & Analysis: Generate and monitor campaign metrics to ensure optimal performance and identify areas of improvement.
  • Troubleshooting: Diagnose and resolve issues related to campaign delivery, ad tags, and tracking discrepancies.
  • Collaboration: Work closely with internal teams to ensure seamless campaign operations.

To succeed in this role, you will require a strong understanding of Admob or Ironsource ad serving platforms, as well as basic knowledge of HTML, JavaScript, and third-party ad tags. Additionally, proficiency in Excel, including advanced formulas, macros, and data visualization tools, is essential. Excellent organizational and time management skills are also necessary to manage multiple campaigns and deadlines.

We welcome applications from candidates with a bachelor's degree in marketing, advertising, communications, or a related field, and 3-5 years of experience in ad operations or digital campaign management.

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