Digital Advertising Specialist

3 days ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000

**Digital Advertising Specialist Job Summary:**

This role involves setting up, launching, and managing digital advertising campaigns across various platforms.

As a Digital Advertising Specialist, you will be responsible for monitoring campaigns to ensure proper pacing, delivery, and budget management.

You will also coordinate ad trafficking, including creative asset uploads, tracking tag implementation, and ad verification.

Additionally, you will need to ensure accurate ad targeting and placement according to campaign requirements.

Analyze performance metrics and optimize campaigns to meet KPIs and objectives.

Address technical issues related to ad delivery, tracking, and performance promptly.

Create campaign performance reports to help clients make informed decisions.

Key Responsibilities:

  • Digital Campaign Management: Set up, launch, and manage digital advertising campaigns across various platforms.
  • Campaign Monitoring: Monitor campaigns for proper pacing, delivery, and budget management.
  • Ad Trafficking: Coordinate ad trafficking, including creative asset uploads, tracking tag implementation, and ad verification.
  • Targeting and Placement: Ensure accurate ad targeting and placement according to campaign requirements.
  • Performance Analysis: Analyze performance metrics and optimize campaigns to meet KPIs and objectives.
  • Troubleshooting: Address technical issues related to ad delivery, tracking, and performance promptly.
  • Reporting: Create campaign performance reports.

Required Skills and Qualifications:

  • Experience: 1-2.5 years of experience in performance marketing or a related field.
  • Digital Advertising Platforms: Strong understanding of digital advertising platforms, including Google Ads, Facebook Ads, and Display networks.
  • Analytical and Problem-Solving Skills: Excellent analytical and problem-solving skills.
  • Communication and Interpersonal Skills: Ability to work independently and collaboratively as part of a team. Strong communication and interpersonal skills.

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