Digital Advertising Specialist
14 hours ago
We are seeking a skilled digital advertising professional to oversee the technical and logistical aspects of our online campaigns. This individual will ensure seamless campaign execution, from setup and trafficking to optimization and reporting, across various platforms.
Main Responsibilities:- Campaign Setup & Trafficking: Implement and manage digital ad campaigns across multiple platforms, ensuring accurate implementation of ads, tags, creative assets, and tracking pixels.
- Quality Assurance: Monitor campaign performance, analyze data, and proactively optimize for delivery and key performance indicators (KPIs).
- Reporting & Analysis: Generate and monitor campaign metrics to ensure optimal performance and identify areas for improvement.
- Troubleshooting: Diagnose and resolve issues related to campaign delivery, ad tags, and tracking discrepancies.
- Bachelor's degree in marketing, advertising, communications, or a related field.
- 3-5 years of experience in ad operations or digital campaign management.
- Sound knowledge of Admob or Ironsource ad serving platforms.
- Basic understanding of HTML, JavaScript, and third-party ad tags.
- Strong analytical skills and attention to detail.
- Proficiency in Excel, including advanced formulas, macros, and data visualization tools.
- Excellent organizational and time management skills.
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