
Digital Marketing Analyst
2 days ago
About Us Who We Are: A global software firm specializes in providing innovative solutions and services for data-driven enterprises. Our focus is to empower businesses to achieve their digital transformation goals and maximize their business impact through the effective use of data and AI.
We leverage cutting-edge technologies in data analytics, data governance, AI-ML, Gen AI/ LLM, and industry best practices to deliver custom solutions that help organizations optimize their operations, enhance customer experiences, and drive growth.
Job Location:
Hyderabad
Job Summary:
We are seeking driven and detail-oriented SEO Specialists, preferably with backgrounds in marketing, business, or digital media. Ideal candidates are analytical, curious, and passionate about search trends, content strategy, and technical SEO. You will have the opportunity to work closely with a talented marketing team and contribute to increasing our organic visibility using modern, AI-integrated SEO strategies.
Key Responsibilities:
- Conduct keyword research and AI-powered keyword clustering to uncover content and ranking opportunities
- Support implementation of on-page SEO including metadata, internal linking, headers, schema markup, and more
- Use tools like Google Search Console, SEMrush, Ahrefs, and Word Press SEO plugins
- Assist in geo-targeted and local SEO strategies, including Google Business Profile optimization
- Leverage AI tools (e.g., Chat GPT, Gemini) for content optimization and strategy
- Monitor and report SEO performance using Google Analytics 4 and Google Search Console
- Stay up to date on evolving search trends including Search Generative Experience (SGE), E-E-A-T, Core Web Vitals, and mobile-first indexing
- Collaborate with content writers, developers, and marketing leads to align SEO best practices across channels
Educational Background:
- Currently pursuing or recently completed a Bachelor's or Master's degree in Marketing, Business, Communications, Computer Science, or related fields
- Demonstrated interest in SEO through academic work, blogs, freelance projects, or internships
- BASIC understanding of SEO principles (on-page, off-page, technical) and keyword research
- Experience with AI or automation tools for marketing is a plus
- Strong analytical and research abilities
- Familiarity with SEO tools such as Google Search Console, Ahrefs, SEMrush
- Exposure to CMS platforms like Word Press and SEO plugins
- Proactive, eager to learn, and detail-oriented
- Excellent written and verbal communication
Technical Proficiency:
- BASIC knowledge of HTML/CSS and CMS platforms (e.g., Word Press)
- Experience with data analysis tools (Excel, Google Analytics)
- Familiarity with AI tools for SEO and content is a plus
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