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Digital Marketing Analyst

2 weeks ago

Hyderabad, Telangana, India QualMinds Full time US$ 60,000 - US$ 1,20,000 per year

**As a Digital Marketing Analyst, you will assist in the planning, execution and optimization of client accounts working closely with our Customer Success and Client Services Teams. The ideal candidate will have a passion for all things marketing and technology, be well-versed in concepts surrounding digital

marketing, be tech-savvy and intuitive offering great ideas to reinforce our marketing campaigns, and you understand how 'digital presence' can become a strong asset to securing growing revenue.**

Roles & Responsibilities:


•
**Manage social media Pay-Per-Click (PPC) campaigns


• Improve quality of SEM campaigns with improvement on reporting of defined overall company

objectives


• Monitor digital trends, emerging technologies, and risks


• Regularly provide feedback and insights gained in support of business objectives


• Develop web measurement strategies and reporting of key business metrics


• Monitor campaign and website performance via analytic tools and provide feedback and

actionable insights to business stakeholders


• Create and maintain metrics and reports on marketing campaigns


• Monitor campaign results, analyze key metrics and optimization results
Skills & Qualifications**


•
**Graduation/Post Graduation degree in Marketing, Business, Communications, or a related field.


• Strong analytical skills and a passion for data-driven decision-making.


• Familiarity with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social

media management tools) is a plus.


• Good understanding of SEO, PPC campaigns, Bing ads and social media marketing.


• Adapt to Learn new platforms as per client requirements is a plus.


• Excellent communication and organizational skills.


• Ability to work independently and as part of a team.


• Proficiency in Microsoft Office Suite (especially Excel) and basic knowledge of data visualization

tools.


• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere


• Ability to clearly and effectively articulate successes and failures of digital campaigns to clients &

account executives**