Digital Marketing Analyst

15 hours ago

Hyderabad, Telangana, India Healthark Full time ₹ 15,00,000 - ₹ 28,00,000 per year

Position:
Digital Marketing Analyst

Experience:
4 to 6 yrs

Location:
Hyderabad (Mon-Fri)

Company URL:

Position Overview:

We are seeking a detail-oriented and data-driven Digital Marketing Analyst to join our team. This role will be responsible for analyzing digital marketing performance across multiple channels, providing actionable insights, and driving data-backed strategies to optimize campaigns. The ideal candidate will have strong analytical skills, hands-on experience with digital analytics tools, and the ability to translate complex data into clear, actionable recommendations that support marketing and business goals.

Key Responsibilities:


• Monitor, analyze, and report on the performance of digital marketing campaigns across channels, including SEO, SEM, social media, email, and display advertising.


• Use tools like Google Analytics, Google Ads, Facebook Ads Manager, and other analytics platforms to track KPIs and campaign ROI.


• Conduct keyword research, audience segmentation, and competitor analysis to identify growth opportunities.


• Create insightful dashboards and regular reports for internal stakeholders, highlighting trends, campaign effectiveness, and improvement areas.


• Collaborate with the marketing and content teams to recommend optimization strategies for ad creatives, landing pages, and user experience.


• Measure A/B test results and assess their impact on conversion rates and user engagement.


• Track and analyze website traffic, user behavior, and conversion paths to improve lead generation and customer acquisition.


• Stay updated on digital marketing trends, emerging technologies, and best practices in analytics.


• Support in budget tracking and ensure marketing spend aligns with campaign performance goals.

Requirements:


• Bachelor's degree in Marketing, Business, Data Analytics, or related field.


• 3–5 years of experience in digital marketing analytics or a similar role.


• Strong proficiency with analytics and reporting tools such as Google Analytics (GA4), Google Tag Manager, Google Data Studio, and Excel.


• Hands-on experience with advertising platforms like Google Ads, Facebook Ads, LinkedIn Ads, and programmatic tools.


• Solid understanding of SEO, SEM, and paid media performance metrics.


• Strong analytical and problem-solving skills with the ability to interpret complex datasets.


• Excellent communication skills to convey insights clearly to both technical and non-technical stakeholders.

Skills:


• Advanced data analysis and visualization capabilities.


• Proficiency in Microsoft Excel/Google Sheets and data visualization tools like Tableau or Power BI.


• Strong attention to detail with a data accuracy mindset.


• Ability to work collaboratively with cross-functional teams in a fast-paced environment.


• Knowledge of marketing automation tools and CRM platforms is a plus.

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