Digital Marketing Analyst IND

3 days ago

Hyderabad, Telangana, India OSB Group Full time ₹ 5,00,000 - ₹ 8,00,000 per year
  1. Job Purpose

Reporting to the Asst Digital Analytics Manager, the Digital Marketing Analyst will partake in the day-to-day analytical and conversion rate optimization of the OSB brand group digital assets.

This role is responsible for providing insight of user journey and behavior across the groups portfolio of websites across all digital touch points; with the primary focus in analyzing and optimizing the performance of the sites.

The role requires an experienced analyst with knowledge and experience within web analysis, Google Analytics, Google Ads and Reporting. The ability to promote change in websites and understand customer journey is essential along with proficiency in MS Excel, Lookerstudio and MS PPT. In addition to this, the Digital Marketing Analyst will troubleshoot, identify patterns, and generate new approaches to reporting.

  1. Core Responsibilities

  2. Support projects, campaigns and regulatory changes led by both the Digital & Communications team, through requirement gathering and detailed analysis

  3. Strong analytical skills to provide insight as well as recommendations for change as part of a continual measurement
  4. Production of regular reporting and benchmarking website performance; interpreting and presenting their content
  5. Production of ad hoc analysis on website behaviour, KPI trends and engagement with new and existing functionalities
  6. Monitor and competitor analysis of digital assets and touchpoints online

  7. Maintain the company's compliance standards and complete all required compliance training.

  8. Experience Requirements

  9. Commercial experience in an analytical role (preferably within Web Performance & Ecommerce)

  10. 3+ years' experience working with Google Analytics 4 & Google Ads
  11. Creating customized Google Analytics reports and Google Ads Optimization
  12. Strong verbal & written communication skills
  13. Ability to create and produce clear and balanced reports in Lookerstudio (aka GDS) & Excel
  14. HTML (including CSS) is desirable.

  15. Previous experience working within the Financial Services industry is desirable.

  16. Skill/Knowledge Requirements

  17. Google Analytics 4, Lookerstudio/GDS(formerly)  A/B & Multivariate test reporting, GoogleTagmager/GTM, Google Ads.

  18. Reporting: Google Data studio/Looker studio, Microsoft Excel (advanced user capable of macro-building), Microsoft PowerPoint
  19. HTML skills (including CSS) are desirable

  20. An intermediate level of knowledge of Microsoft Word and Excel is essential

  21. Required Qualifications/Certifications

  22. Degree level education in relevant subject and Google certifications

  23. Good standard of English

  • Digital Marketing Analyst

    1 day ago

    Hyderabad, Telangana, India Healthark Full time ₹ 15,00,000 - ₹ 28,00,000 per year

    Position:Digital Marketing AnalystExperience:4 to 6 yrsLocation:Hyderabad (Mon-Fri)Company URL:Position Overview:We are seeking a detail-oriented and data-driven Digital Marketing Analyst to join our team. This role will be responsible for analyzing digital marketing performance across multiple channels, providing actionable insights, and driving...

  • Digital Marketing Manager

    4 days ago

    Hyderabad, Telangana, India ShootOrder® - Digital Marketing Agency Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    We are looking for an experienced and self-driven Digital Marketing Manager to become an integral part of our dynamic Digitial marketing team As a senior Account Manager with our organization, you will primarily focus on crafting and executing digital marketing strategies in collaboration with our clients to help them realize their digital marketing...

  • Digital Marketing Analyst

    4 days ago

    Hyderabad, Telangana, India QualMinds Full time US$ 60,000 - US$ 1,20,000 per year

    **As a Digital Marketing Analyst, you will assist in the planning, execution and optimization of client accounts working closely with our Customer Success and Client Services Teams. The ideal candidate will have a passion for all things marketing and technology, be well-versed in concepts surrounding digitalmarketing, be tech-savvy and intuitive offering...

  • Digital Marketing Lead

    4 days ago

    Hyderabad, Telangana, India Digital Mojo - Branding and Digital Marketing Agency in Hyderabad Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job descriptionDigital Mojo is a premium branding and digital marketing agency based in Banjara Hills, Hyderabad. Since 2012, we've been delivering proven growth strategies for businesses across industries — driving revenue increases of 30%–60%through a powerful mix of SEO, SEM, SMM, lead generation, and storytelling-driven campaigns. Our expertise lies...

  • Digital Marketing Internship(unpaid)

    4 days ago

    Hyderabad, Telangana, India Digital Metrics Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Company DescriptionDigital Metrics is a next-gen digital marketing agency focused on helping brands grow through precision, creativity, and technology. We specialize in SEO, Social Media Marketing, Paid Ads, and Creative Design, and distinguish ourselves through the use of AI-Driven Marketing. By integrating AI into our campaigns, we analyze customer...

  • Digital Marketing Specialist

    5 hours ago

    Hyderabad, Telangana, India Citta Marketing Agency Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Company DescriptionCitta Marketing Agencyis a dynamic team of AI specialists, data scientists, and creative marketers leveraging cutting-edge technology to deliver exceptional results. Our AI-driven strategies analyse market trends and customer data to craft tailored marketing plans that maximise reach and ROI. We combine the precision of data-driven...

  • Digital Marketing Trainer

    4 days ago

    Hyderabad, Telangana, India Digital Medha & Advertising Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    We are looking for a passionate and experienced Digital Marketing Trainer- Full Time Position at Hyderabad Location to join our teamIf you love sharing knowledge, mentoring aspiring marketers, and have hands-on expertise across SEO, Paid Campaigns, Email Marketing, Analytics, E-commerce Marketing, and more — we would love to meet you.As a Digital Marketing...

  • Digital Marketing Executive

    4 days ago

    Hyderabad, Telangana, India My Digital Housing Full time ₹ 25,000 - ₹ 3,05,000 per year

    As a digital marketing executive, you will play a crucial role in enhancing brand awareness within the digital space as well as driving website traffic using SEO and acquiring leads/customers using meta, google ads & more. you will closely with the internal marketing team to develop and execute digital strategies that align with company...

  • Digital Marketing Manager

    4 days ago

    Hyderabad, Telangana, India Digital Gaia Full time US$ 90,000 - US$ 1,20,000 per year

    Location:RemoteWe are looking for a skilled and results-driven Digital Marketing Manager to join our team at Digital Gaia. In this role, you will lead multi-channel campaigns that drive growth, optimize ROI, and enhance brand visibility for our diverse set of clients. You will manage strategy and execution across Google Ads, Meta Ads, LinkedIn, SEO, and...

  • Digital Marketing Executive

    4 days ago

    Hyderabad, Telangana, India GA Digital Solutions Full time ₹ 6,00,000 - ₹ 10,00,000 per year

    Job SummaryWe are seeking a results-driven and creative Digital Marketing Executive with at least 2 years of hands-on experience in planning and executing digital marketing campaigns.You will work closely with the marketing team to build brand awareness, drive traffic, and generate leads across digital channels.Key ResponsibilitiesPlan, execute, and optimize...