Food Brand Developer

6 days ago


Jaipur, Rajasthan, India beBeeMarketing Full time ₹ 5,00,000 - ₹ 10,00,000
Brand Management Position

 

Job Purpose:

The ideal candidate will be responsible for developing and scaling a new food brand from inception, driving its strategy, positioning, and market presence.


Key Responsibilities & Accountability:

  • Develop and implement brand strategy, positioning, and value proposition.
  • Drive integrated marketing campaigns (ATL, BTL, digital, influencer, PR, OOH).
  • Manage consumer and market research, track brand health, and generate insights.
  • Partner with performance marketing teams/agencies to ensure effective brand messaging.
  • Plan and execute BTL activations, in-store visibility, and sales enablement tools.
  • Build and maintain brand presence on D2C platforms and e-commerce/quick commerce marketplaces.
  • Manage budgets, track ROI, and ensure measurable outcomes.
  • Collaborate cross-functionally with internal teams and external partners for seamless execution.

Functional Competencies:

  • Brand Strategy & Positioning
  • Integrated Marketing Execution
  • Consumer Insights & Analytics
  • E-commerce & D2C Management
  • Budgeting & Planning


Job Specification:

• Experience: 4–5 years in brand management/marketing (preferably in Foods, Personal Care, or Home Care categories).

• Education: Graduate/MBA in Marketing, Brand Management, or related field.

• Background: Hands-on experience in building brands on D2C and marketplaces (mandatory), working with agencies/creators, managing campaigns, and handling budgets.



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