
Food Brand Developer
6 days ago
Job Purpose:
The ideal candidate will be responsible for developing and scaling a new food brand from inception, driving its strategy, positioning, and market presence.
Key Responsibilities & Accountability:
- Develop and implement brand strategy, positioning, and value proposition.
- Drive integrated marketing campaigns (ATL, BTL, digital, influencer, PR, OOH).
- Manage consumer and market research, track brand health, and generate insights.
- Partner with performance marketing teams/agencies to ensure effective brand messaging.
- Plan and execute BTL activations, in-store visibility, and sales enablement tools.
- Build and maintain brand presence on D2C platforms and e-commerce/quick commerce marketplaces.
- Manage budgets, track ROI, and ensure measurable outcomes.
- Collaborate cross-functionally with internal teams and external partners for seamless execution.
Functional Competencies:
- Brand Strategy & Positioning
- Integrated Marketing Execution
- Consumer Insights & Analytics
- E-commerce & D2C Management
- Budgeting & Planning
Job Specification:
• Experience: 4–5 years in brand management/marketing (preferably in Foods, Personal Care, or Home Care categories).
• Education: Graduate/MBA in Marketing, Brand Management, or related field.
• Background: Hands-on experience in building brands on D2C and marketplaces (mandatory), working with agencies/creators, managing campaigns, and handling budgets.
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