
Director of Brand Development
6 days ago
About Us:
We are a leading family-owned dairy company in India, committed to the well-being of our stakeholders. Our care begins from the farm level and covers everyone, from employees, investors, vendors, end-consumer and the community.
Job Description:
- Working closely with our Director of Marketing, you will be responsible for managing marketing strategies and media investments to build brand equity, awareness, and sales of new products.
- Define longer term strategic vision using a consumer-first mindset by identifying/assessing portfolio risks, setting strategies in the annual and long range planning process.
- Support new product innovation launches from ideation to launch across business case, product development, claims/positioning, costing, packaging development, sales strategy, and marketing activation.
- Lead integrated marketing strategy and execution including creative campaign development, digital marketing, email, PR and social media in partnership with external agencies/partners.
- Develop agency briefs and project timelines to execute key initiatives in support of brand strategies.
- Own and lead packaging renovation and development of existing products and new innovation in collaboration with creative partners and agencies.
- Identify consumer trends to be leveraged in new products and line extensions.
- Lead cross-functional teams and external agencies to execute against all elements of the business plan.
- Build breakthrough communications that will build brand equity and drive long-term growth for the business.
- Manage end-to-end creative strategy- and ensure alignment with your understanding of the consumer and culture.
Required Skills and Qualifications:
- Possess 5+ years of marketing experience in the FMCG sector with expertise in brand building and innovation.
- Self-starter with a growth mindset and demonstrated ability to lead and execute projects with little oversight.
- Able to execute on today's challenges while maintaining a forward-thinking mindset around where we'll be six months, a year, and several years from now.
- Strong business acumen with demonstrated understanding of the financial aspects of marketing.
- Excellent organizational, planning, project management, and execution skills.
- Strong interpersonal and collaboration skills with exceptional team-building skills.
- Passionate about work; care deeply about creating a sustainable food system.
Benefits:
As a marketer at our organization, you will have the opportunity to make a real impact on our business and contribute to the success of our team.
Others:
If you are a motivated and driven individual who is passionate about marketing and sustainability, please apply for this exciting opportunity.
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