Strategic Loyalty Program Specialist

1 day ago

Aligarh, Uttar Pradesh, India beBeeInfluencer Full time ₹ 12,00,000 - ₹ 15,00,000
Job Opportunity

The role of an Influencer Program Manager is pivotal in crafting and executing innovative loyalty programs for façade & window fabricators operating in small to medium-sized projects.

This position emphasizes cultivating non-price based value propositions, leveraging technical expertise, digital solutions, and consumer insights to deepen engagement, enhance fabricator capabilities, and differentiate offerings in undifferentiated markets.

Key Responsibilities:

  • Loyalty Program Strategy & Execution: Develop and implement loyalty initiatives focused on technical certification, advanced training, exclusive digital resources, and collaborative innovation platforms.
  • Drive Digital Engagement & Enablement: Lead the deployment of digital tools empowering fabricators to optimize project delivery and showcase professionalism and technical expertise.
  • Generate and Utilize Consumer & Fabricator Insights: Establish systems to capture qualitative insights from facade & window fabricators and end-users, including project & product feedback, evolving technical needs, and market trends.
  • Certification & Capability Building: Develop tiered certification programs recognizing fabricators for excellence in both technical expertise and professionalism.
  • Support to Field Marketing Team: Provide enablers to the Field Marketing team to build sustained, consultative relationships with fabricators, offering strategic technical guidance and early access to innovations.
  • Program Performance Tracking & Reporting: Use CRM systems and digital analytics to monitor engagement, gather feedback, track KPIs, and produce actionable reports to optimize loyalty initiatives.

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