D2C Brand Content Leader

1 day ago

Gurgaon, Haryana, India beBeeContent Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

US Content Strategy Lead

We are seeking a seasoned Content Strategist to drive and execute our content strategy across brand, performance, CRM, and offline channels in the US market.

The ideal candidate will have 8-12 years of content or creative experience, preferably in D2C/eCommerce or consumer health/wellness. They will be responsible for creating and overseeing content that drives conversion, awareness, education, and trust among US consumers.

Key responsibilities include owning the US content strategy, leading cross-channel content execution, collaborating with growth teams, developing a content-led approach to build authority and explain Ayurvedic science, guiding video scripts, building and managing a team, and maintaining brand voice.

The successful candidate will have native-level written and verbal English skills, sharp editorial instincts, and persuasive writing ability. They will also have a strong understanding of US consumer psychology, especially in wellness and beauty, and demonstrated experience building performance-driven creatives for paid media.

This role offers a leadership position at a globally scaling D2C brand with Ayurvedic roots and strong US traction, cross-functional exposure, and the opportunity to directly influence brand success in our most important market.

Responsibilities:

  • Owning the US content strategy
  • Leading cross-channel content execution
  • Collaborating with growth teams
  • Developing a content-led approach to build authority and explain Ayurvedic science
  • Guiding video scripts
  • Building and managing a team
  • Maintaining brand voice

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