D2C Manager
3 weeks ago
Key Responsibilities:
Revenue & Growth Ownership:Own monthly GMV, AOV, and CVR metrics for the plan. Execute strategies to improve topline and profitability.
Website Optimization:Lead UI/UX improvements, navigation flows, landing page enhancements, and site speed performance in collaboration with tech and design partners.
Promotions & Campaigns:Plan and execute festive, thematic, or product-launch-driven promotions; ensure seamless user journey from ad click to checkout.Analytics & Reporting: Use Shopify analytics, and heatmaps to identify drop-offs,performance bottlenecks, and improvement opportunities.
Tech & Ops Coordination:Liaise with logistics, customer service, and product ops toensure frictionless customer experience from discovery to delivery.
On-Site Merchandising:Manage product visibility, content refreshes, categoryperformance, and upsell/cross-sell strategies.
Growth Marketing Support:Coordinate closely with the performance marketing teamto align campaigns across paid channels (Meta, Google, etc.) with on-site landing experiences.
Retention & CRM:Drive post-purchase engagement, reviews, loyalty, and repeatorders via email/SMS automations and personalised nudges (via platforms likeKlaviyo, WebEngage, etc.)
You re a Great Fit If You Have:
- 3-5 years of D2C experience in a consumer brand (home, lifestyle, cookware preferred)
- Deep familiarity with Shopify and tools like Hotjar, Klaviyo, etc.
- A strong sense of aesthetics and experience with UI/UX improvement projects.
- A/B testing mindset and solid grasp of CRO, funnel metrics, and landing page psychology.
- Cross-functional experience working with marketing, design, tech, and supply chain.
- Strong copy and content instincts bonus if you can brief creatives as well aswrite/edit them.
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