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Chief Branding Officer
3 weeks ago
We are seeking a highly skilled and strategic individual to lead our branding efforts. As the Chief Branding Officer, you will be responsible for developing and executing a comprehensive brand strategy that aligns with our institutional goals.
About the RoleThis is an exciting opportunity for a seasoned professional to take on a leadership role in shaping our brand identity and enhancing our reputation within the education ecosystem.
Key Responsibilities- Brand Strategy & Management:
- Draft and execute a branding strategy that drives business results.
- Maintain consistency of brand identity across all touchpoints (digital, print, events).
- Bolster brand recall and equity through targeted initiatives.
- Public Relations & Media Management:
- Nurture strong relationships with media outlets, influencers, and industry bodies.
- Compose press releases, articles, and speeches for leadership.
- Oversee media coverage, crisis communication, and institutional reputation.
- Digital & Social Media Presence:
- Drive brand presence on social media platforms (Twitter, Instagram, etc.).
- Develop content strategy, storytelling, and digital campaigns.
- Analyze performance data to inform future improvements.
- Events & Outreach:
- Organize branding events, conferences, and community outreach initiatives.
- Ensure institutional visibility at national and international forums.
- Stakeholder Communication:
- Manage internal communications and alumni engagement.
- Collaborate with academic teams for brand alignment.