Strategic Offline Marketing Specialist

1 week ago


Lucknow, Uttar Pradesh, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Offline Marketing Lead

We are seeking a dynamic and driven individual to lead offline marketing initiatives for our Vidyapeeth centers in Durgapur.

The ideal candidate will have hands-on experience in managing ATL (Above The Line) and BTL (Below The Line) marketing campaigns, organizing educational seminars, and building strong relationships with schools, colleges, and local stakeholders.

Key Responsibilities:
  • Lead and execute offline marketing strategies to drive student acquisition and brand awareness in Durgapur.
  • Plan and manage ATL activities such as hoardings, radio campaigns, newspaper ads, etc.
  • Drive BTL campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach.
  • Organize and manage seminars and workshops in educational institutions, including coordinating with schools, colleges, and coaching centers.
  • Collaborate with the academic and counseling teams to ensure marketing alignment with business objectives.
  • Track campaign performance and optimize for better ROI.
  • Manage vendor relationships, budgets, and logistics for on-ground events and campaigns.
  • Conduct market research to identify trends, opportunities, and competitor strategies.
  • Build brand visibility and trust within the local student and parent community.

The successful candidate will have a Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus. A minimum of 4-7 years of experience in offline marketing, preferably in the education or consumer industry, is required. Proven expertise in executing ATL & BTL campaigns and educational seminars is essential. Strong network in the education sector (schools, colleges, coaching institutes) in West Bengal is an advantage. Excellent communication, negotiation, and team management skills are also required.

Requirements:
  • Bachelor's degree in Marketing, Business Administration, or related field;
  • MBA is a plus;
  • Minimum 4-7 years of experience in offline marketing, preferably in the education or consumer industry;
  • Proven expertise in executing ATL & BTL campaigns and educational seminars;
  • Strong network in the education sector (schools, colleges, coaching institutes) in West Bengal;
  • Excellent communication, negotiation, and team management skills;


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