Strategic Marketing Lead

2 days ago

Lucknow, Uttar Pradesh, India beBeeMarketing Full time ₹ 90,00,000 - ₹ 1,40,00,000
Campaign Manager Role

At Rus Education, we are seeking a strategic and results-driven Campaign Manager to lead, plan, and execute marketing campaigns across multiple channels.

The successful candidate will be responsible for ensuring that campaigns are effectively designed, executed, monitored, and optimized to achieve business goals such as lead generation, brand awareness, and customer engagement.

  • Plan, develop, and execute integrated marketing campaigns (online & offline) aligned with business objectives.
  • Manage campaign budgets, timelines, and resources efficiently.
  • Collaborate with sales, product, content, and design teams to ensure cohesive campaign execution.
  • Monitor and analyse campaign performance metrics, providing actionable insights for optimization.
  • Handle end-to-end campaign lifecycle – from ideation, targeting, and content creation to execution and reporting.
  • Oversee digital marketing activities including social media, email, paid ads, SEO, and influencer outreach.
  • E nsure brand consistency and messaging across all campaigns.
  • Identify new opportunities for campaigns and partnerships to enhance visibility and conversions.
  • Prepare campaign performance reports and present them to management.
Required Skills and Qualifications

To excel in this role, you should possess:

  • A Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).
  • Proven experience (3–5 years) in campaign management, preferably in EdTech/FMCG/IT.
  • Strong understanding of digital marketing platforms (Google Ads, Facebook Ads, Instagram, etc.).
  • Excellent project management, organizational, and multitasking skills.
  • Data-driven mindset with ability to interpret campaign analytics and ROI.
  • Strong creative thinking and problem-solving skills.
  • Excellent communication and interpersonal skills for cross-functional collaboration.
Benefits

We offer a dynamic work environment, competitive compensation package, and opportunities for growth and development.

Others

If you are a motivated and results-oriented professional looking for a new challenge, please submit your application.

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