Monetization Strategist

Job Overview:

As an AdTech Specialist, you will drive revenue growth by optimizing technology, integrations, and yield strategies across web, AMP, and mobile environments.

Key Responsibilities:

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• Programmatic Strategy & Yield Maximization:">
• Design and execute strategies to maximize yield across programmatic channels (open auction, PMP, programmatic direct).">
• Monitor eCPM, fill rates, ad load, and ad vital metrics to continuously improve monetization.">
• Analyze inventory performance and recommend structural changes (floors, packaging, taxonomy).">

AdTech Integrations:

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• Lead integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions.">
• Drive adoption of advanced AdTech solutions (Prebid, Open Bidding, server-to-server setups).">
• Ensure smooth technical setup, QA, and troubleshooting for all partners.">

Platform Ownership & Scalability:

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• Manage and optimize ad server configurations (Google Ad Manager or equivalent).">
• Develop scalable solutions for AMP, mWeb, and app monetization.">
• Collaborate with product and engineering teams to implement new formats and platform improvements.">

Innovation & Experimentation:

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• Stay ahead of industry changes (Privacy Sandbox, identity solutions, supply path optimization).">
• Run controlled experiments (new formats, demand partners, floor strategies) and scale successful ones.">

Requirements:

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• 5-8 years of experience in AdTech, Programmatic Monetization, or Yield Management.">
• Strong understanding of the programmatic ecosystem (SSPs, DSPs, ad exchanges, data partners)">
• Hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks.">
• Deep knowledge of AMP, mWeb, and app monetization dynamics.">
• Strong technical and troubleshooting skills across integrations and platforms.">
• Ability to work cross-functionally with product, engineering, and editorial teams.">
• Proactive problem-solver who thrives in fast-paced, high-growth environments.">

Skills and Qualifications:

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• Excellent analytical and problem-solving skills.">
• Experience with data analysis and reporting tools.">
• Strong communication and collaboration skills.">
• Ability to adapt to changing priorities and deadlines.">
• Hands-on expertise with various programming languages and technologies.">
• Knowledge of cloud-based services and infrastructure.">
• Experience with Agile development methodologies.">

What We Offer:

We offer a dynamic and challenging work environment that fosters growth, innovation, and teamwork. Our team is passionate about delivering exceptional results and making a meaningful impact in the industry.

Join us and take the opportunity to develop your skills, expand your knowledge, and contribute to our mission of driving success in AdTech.

Keyword: AdTech