Casual Game Growth Strategist

4 days ago

Shimoga, Karnataka, India beBeeAcquisition Full time ₹ 15,00,000 - ₹ 25,00,000
User Acquisition Manager

About Us:

We build casual games that delight players worldwide.

Role Overview

This role is ideal for a marketer who treats growth as a mathematical problem, thrives on efficiency, and knows how to scale campaigns profitably.

Key Responsibilities
  • Plan, execute, and continuously optimize paid user acquisition campaigns across multiple channels.
  • Develop and manage budgets with the goal of maximizing return on ad spend (ROAS), not just installs or click-through rate (CTR).
  • Analyze deep-funnel metrics (e.g. payer conversion, average revenue per user (ARPU), lifetime value (LTV)) and adjust strategy based on true value generation.
  • Run sophisticated creative testing and iterate on high-performing ad types.
  • Build robust attribution models and cohort analyses using AppsFlyer, Adjust, or similar tools.
  • Collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features.
  • Report weekly on spend, performance, forecast accuracy, and opportunities to improve efficiency.
Requirements
  • 2+ years of user acquisition experience in casual mobile games or performance marketing with a strong ROAS mandate.
  • Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
  • Track record of scaling user acquisition with positive unit economics.
  • Strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models.
  • Familiarity with attribution platforms (AppsFlyer, Adjust) and key metrics (ARPU, ARPDAU, retention).
  • Experience running campaigns on both Android and iOS; comfort with SKAN and IDFA constraints.

Bonus Points:

  • Experience with Facebook Instant Games and optimizing HTML5 campaigns.
  • Background in game monetization (e.g., in-app purchases, rewarded ads) and live operations.
  • Ability to brief and evaluate creative teams with performance-first instincts.
  • Passion for casual gaming and interest in behavioral psychology for player acquisition.
What We Offer
  • Competitive salary + equity.
  • High ownership role focused on scaling games profitably.
  • Remote-first culture with flexible hours.
  • Work with a sharp, driven team that values experimentation and results.
  • Access to real-time data, automation tools, and budget autonomy to execute fast.

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