Acquisition Manager

4 days ago


Palakkad, Kerala, India beBeePerformance Full time ₹ 10,00,000 - ₹ 15,00,000
Lead Acquisitions Specialist

About Us

We are a mobile game development company that creates engaging games for players worldwide. We are seeking a highly skilled Lead Acquisitions Specialist to drive profitable growth through targeted campaigns.

Job Overview

The ideal candidate is a performance-driven marketer with expertise in paid user acquisition and analytical mindset. You will be responsible for owning campaign strategy, execution, and optimization across multiple channels.

This role is for a marketer who treats growth as a math problem, thrives on efficiency, and knows how to scale campaigns profitably.

Key Responsibilities:

  • Develop and optimize paid user acquisition campaigns across various ad networks.
  • Create budgets to maximize return on investment (ROI) and minimize costs.
  • Analyze deep-funnel metrics and adjust strategy based on true value generation.
  • Run creative testing and iterate on high-performing ad types.
  • Build robust attribution models and cohort analyses using data analytics tools.
  • Collaborate with product teams on monetization strategies and lifetime value (LTV)-boosting features.
  • Report weekly on spend, performance, forecast accuracy, and opportunities to improve efficiency.

Requirements:

  • 2+ years of experience in user acquisition (UA) in mobile games or performance marketing with a strong ROI mandate.
  • Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
  • Track record of scaling UA with positive unit economics.
  • Strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROI models.
  • Familiarity with attribution platforms and key metrics (ARPU, ARPDAU, retention).
  • Experience running campaigns on both Android and iOS; comfort with SKAN and IDFA constraints.
  • Strong sense of creative testing strategy and knowledge of what works in mobile game ads.

Bonus Points:

  • Experience with Facebook Instant Games and optimizing HTML5 campaigns.
  • Background in game monetization (e.g., IAP, rewarded ads) and live ops.
  • Ability to brief and evaluate creative teams with performance-first instincts.
  • Passion for mobile gaming and interest in behavioral psychology for player acquisition.

We Offer:

  • Competitive salary + equity.
  • High ownership role focused on scaling games profitably.
  • Remote-first culture with flexible hours.
  • Work with a sharp, driven team that values experimentation and results.
  • Access to real-time data, automation tools, and autonomy to execute fast.


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