Senior Marketing Director for Healthy Snacks

2 days ago


India RPSG (FMCG) - Guiltfree Industries Limited Full time
About the Role

We are seeking a highly experienced Senior Marketing Director to lead our brand strategy and drive consumer engagement in the healthy snacks market.

As a key member of our team, you will be responsible for developing and executing a comprehensive marketing plan that aligns with our business goals. Your expertise will be essential in crafting compelling brand narratives and messaging that resonate with our target audience.

You will oversee brand communication across all channels, including digital, social media, advertising, and PR. Your ability to manage celebrity endorsements and design media strategy for impactful campaigns will be crucial in driving category growth and penetration.

Key Responsibilities
  • Brand Strategy: Develop and execute a comprehensive brand strategy that strengthens our market position and drives consumer engagement.
  • Digital Brand Building: Lead digital brand building initiatives across E-commerce and Quick Commerce platforms.
  • New Age Marketing: Embrace and implement cutting-edge marketing techniques to reach and engage consumers.
Team Management
  • Foster a high-performance culture and provide strategic direction to the team.
  • Lead relationships with advertising, digital, and media agencies to ensure effective campaign execution.
Qualifications
  • Experience: 10-15 years of experience in sales and marketing, with a focus on FMCG, E-commerce, and Quick Commerce.
  • Education: MBA from a reputed college.

The estimated salary for this role is ₹1500000 - ₹2500000 per annum, depending on experience.

About Us

We are Guiltfree Industries Limited, a dynamic FMCG division of the esteemed RP Sanjiv Goenka Group. We're passionate about crafting delicious and innovative snacks that are both good for you and good for the planet.



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