Senior Marketing Director for Luxury Furniture
2 days ago
About Alankaram
We are a leading luxury furniture company seeking an experienced Senior Marketing Director to lead our marketing efforts.
The Role
This is a senior role that requires strategic thinking, creativity, and leadership in managing a team with a focus on both domestic and international markets.
Key Responsibilities:
- Develop and Execute Marketing Strategy: Develop and execute the overall marketing strategy aligned with business goals, including digital, print, and traditional media.
- Brand Development: Lead branding initiatives to enhance Alankaram's presence in domestic and international luxury furniture markets.
- Product Launch Strategy: Create strategic marketing plans for product launches, including timelines, target audience identification, and multi-channel outreach.
Digital Marketing & Online Presence:
- Oversee Digital Marketing Activities: Oversee all digital marketing activities, including SEO/SEM, email campaigns, social media, and online advertising.
- Enhance Online Presence: Ensure a strong, engaging online presence through the company's website and across social media platforms.
- Improve Website Performance: Develop strategies to improve website traffic, customer engagement, and lead generation.
Team Leadership & Coordination:
- Manage Marketing Team: Manage and mentor a marketing team to achieve performance goals, foster creativity, and enhance their professional development.
- Collaborate with Teams: Collaborate with the sales, product development, and design teams to ensure marketing efforts are aligned with business objectives.
- Liaise with External Agencies: Liaise with external agencies, designers, and other vendors for creative content and campaign execution.
Market Research & Insights:
- Conduct Market Research: Conduct market research to identify new opportunities, target segments, and understand customer needs.
- Analyze Market Trends: Analyze market trends, competitive landscape, and performance metrics to continuously optimize marketing strategies.
- Track ROI and KPIs: Track ROI and KPIs to ensure marketing effectiveness and refine strategies where necessary.
Public Relations & Partnerships:
- Lead PR Efforts: Lead PR efforts and establish relationships with key media outlets, industry influencers, and lifestyle platforms.
- Develop Strategic Partnerships: Develop strategic partnerships with influencers, bloggers, and other stakeholders in the luxury design space.
- Manage Company Presence: Manage the company's presence at trade shows, exhibitions, and other promotional events.
Sales & Customer Insights:
- Closely Work with Sales Team: Work closely with the sales team to align marketing strategies with sales goals.
- Utilize Customer Feedback: Utilize customer feedback, sales data, and analytics to continuously enhance the customer journey and improve conversion rates.
Budget Management:
- Develop Annual Budget: Develop and manage the annual marketing budget, ensuring optimal allocation of resources for maximum return on investment.
- Oversee Spending: Oversee spending on marketing initiatives, ensuring projects are executed within budgetary constraints.
Estimated Salary: $120,000 - $180,000 per year, depending on experience.
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