Digital Ad Optimization Specialist

1 week ago


Bengaluru, Karnataka, India TGM Full time

Role Summary

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We are seeking a skilled Digital Ad Optimization Specialist to join our team at The Germane Media LLC.

About the Role

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This is an exciting opportunity for a highly motivated individual with expertise in ad server management and yield optimization. As a Digital Ad Optimization Specialist, you will play a crucial role in maximizing revenue by fine-tuning inventory utilization across multiple ad servers and demand sources.

Your Key Responsibilities

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  • Revenue & Inventory Optimization: Develop and implement yield strategies to optimize eCPM and fill rates across both direct and programmatic channels.
  • Ensure effective utilization of inventory across various ad servers such as Google Ad Manager, Xandr, OpenX, and PubMatic.

Demand Source Management

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  • Evaluate and manage relationships with demand partners, including SSPs, DSPs, and Ad Exchanges, to enhance revenue potential.
  • Optimize performance of header bidding setups, waterfall strategies, and mediation layers.

Ad Server Expertise

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  • Configure and manage multiple ad servers to ensure seamless ad delivery and resolve any discrepancies.
  • Implement and test ad server setups to enhance auction dynamics and improve revenue outcomes.

Data-Driven Decision Making

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  • Analyze key metrics such as CTR, CPM, fill rates, and latency to identify opportunities for improvement.
  • Leverage analytics tools to optimize demand stack configurations and uncover revenue growth potential.

Experimentation & Testing

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  • Conduct A/B testing on pricing floors, ad formats, placements, and demand partner performance.
  • Stay updated with and adopt new ad technologies and innovations to remain competitive.

Collaboration

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  • Work closely with AdOps, tech teams, and sales to ensure smooth campaign execution and inventory allocation.
  • Collaborate with demand and supply-side stakeholders to address challenges and negotiate optimal terms.

Reporting & Insights

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  • Create detailed reports and dashboards to track yield performance and guide decision-making.
  • Present actionable insights and revenue forecasts to leadership teams.

Key Skills & Requirements

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The ideal candidate will possess strong analytical skills, hands-on experience with ad servers like Google Ad Manager, Xandr, OpenX, AppLovin, or PubMatic, and expertise in configuring header bidding and managing programmatic stack setups.

What We Offer

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We offer a competitive salary range of $80,000 - $110,000 per year, depending on experience, and a hybrid work environment with opportunities for professional growth and impactful contributions to the digital advertising space.



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