Digital Ad Optimization Specialist
1 week ago
Role Summary
">We are seeking a skilled Digital Ad Optimization Specialist to join our team at The Germane Media LLC.
About the Role
">This is an exciting opportunity for a highly motivated individual with expertise in ad server management and yield optimization. As a Digital Ad Optimization Specialist, you will play a crucial role in maximizing revenue by fine-tuning inventory utilization across multiple ad servers and demand sources.
Your Key Responsibilities
">- Revenue & Inventory Optimization: Develop and implement yield strategies to optimize eCPM and fill rates across both direct and programmatic channels.
- Ensure effective utilization of inventory across various ad servers such as Google Ad Manager, Xandr, OpenX, and PubMatic.
Demand Source Management
">- Evaluate and manage relationships with demand partners, including SSPs, DSPs, and Ad Exchanges, to enhance revenue potential.
- Optimize performance of header bidding setups, waterfall strategies, and mediation layers.
Ad Server Expertise
">- Configure and manage multiple ad servers to ensure seamless ad delivery and resolve any discrepancies.
- Implement and test ad server setups to enhance auction dynamics and improve revenue outcomes.
Data-Driven Decision Making
">- Analyze key metrics such as CTR, CPM, fill rates, and latency to identify opportunities for improvement.
- Leverage analytics tools to optimize demand stack configurations and uncover revenue growth potential.
Experimentation & Testing
">- Conduct A/B testing on pricing floors, ad formats, placements, and demand partner performance.
- Stay updated with and adopt new ad technologies and innovations to remain competitive.
Collaboration
">- Work closely with AdOps, tech teams, and sales to ensure smooth campaign execution and inventory allocation.
- Collaborate with demand and supply-side stakeholders to address challenges and negotiate optimal terms.
Reporting & Insights
">- Create detailed reports and dashboards to track yield performance and guide decision-making.
- Present actionable insights and revenue forecasts to leadership teams.
Key Skills & Requirements
">The ideal candidate will possess strong analytical skills, hands-on experience with ad servers like Google Ad Manager, Xandr, OpenX, AppLovin, or PubMatic, and expertise in configuring header bidding and managing programmatic stack setups.
What We Offer
">We offer a competitive salary range of $80,000 - $110,000 per year, depending on experience, and a hybrid work environment with opportunities for professional growth and impactful contributions to the digital advertising space.
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