Media Campaign Strategist

We are seeking a skilled Media Analyst to join our team. In this role, you will work closely with clients to understand the effectiveness of their media campaigns across various platforms.

The ideal candidate will have strong analytical skills and experience working with digital marketing platforms such as Google Ads, Facebook Ads, and programmatic buying platforms.

You will track key performance indicators (KPIs) including impressions, click-through rates (CTR), cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS).

Your analysis will help identify trends, opportunities, and areas for improvement in client media strategies.

Reporting & Insights

We provide detailed reports and dashboards that communicate media performance to client stakeholders.

Based on data insights, A/B testing results, and market trends, you will offer recommendations on how to optimize campaigns for better ROI.

In collaboration with our media buying and planning teams, you will provide actionable insights that influence media strategy and drive business growth.

Budget & Spend Analysis

You will monitor media spend across campaigns and ensure alignment with allocated budgets.

Your analysis will identify opportunities for cost efficiencies and performance improvements.

Additionally, you will assist in forecasting media spend based on historical data and future trends.

Cross-Channel Attribution

We utilize multi-touch attribution models to evaluate the contribution of various media channels (search, display, social, etc.) to overall campaign performance.

Your goal will be to improve the media attribution process and ensure proper credit is given to each channel.

Media Research & Competitor Analysis

You will stay up-to-date with industry trends, new tools, and best practices in media analytics.

Conduct competitor media analysis to understand market positioning and media strategies of competitors.

This research will help you identify emerging platforms and channels for potential investment.

Collaboration & Stakeholder Management

You will work closely with media planners, buyers, and digital marketing teams to ensure alignment of media strategy with business objectives.

You will provide clear and concise data-driven recommendations to both technical and non-technical stakeholders.

Essential Skills & Experience

1. 2-4 years of experience in media analysis, digital marketing analytics, or a related field.
2. Strong knowledge of digital marketing platforms such as Google Ads, Facebook Ads, and programmatic buying platforms.
3. Proficiency in using analytics tools like Google Analytics, Adobe Analytics, or similar platforms.
4. Experience with data visualization tools (e.g., Tableau, Power BI, or similar) to present insights effectively.
5. Familiarity with Excel and SQL for data manipulation and analysis.
6. Strong analytical skills, with the ability to analyze complex data sets, derive actionable insights, and communicate findings effectively.
7. Detailed-oriented, with the ability to handle multiple data points with precision, ensuring the accuracy and integrity of reports.
8. Excellent written and verbal communication skills, with the ability to explain data insights to non-technical stakeholders.

Desirable Skills & Experience

• Experience with advanced analytics techniques such as predictive modeling or marketing mix modeling (MMM).
• Understanding of media buying processes and digital advertising ecosystems.
• Certification in Google Analytics, Facebook Blueprint, or other relevant platforms.