Digital Media Strategist

11 hours ago

Gurgaon, Haryana, India beBeeProgrammatic Full time ₹ 15,00,000 - ₹ 25,00,000
Media Performance Manager

Job Summary:

We are seeking a skilled Media Performance Manager to join our team. The ideal candidate will have experience managing multichannel programmatic campaigns and providing strategic media recommendations to clients.

Key Responsibilities:

  • Manage multichannel programmatic campaigns across desktop, mobile, and video platforms.
  • Analyze campaign performance, identify optimization opportunities, and implement data-driven strategies.
  • Collaborate with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with their objectives.
  • Traffic all creatives into the platform and set up campaigns prior to launch.
  • Stay up-to-date with media technology buying platforms and analytic tools.
  • Analyze campaign performance and make strategic investment decisions and tactical media optimizations.
  • Develop and deliver programmatic media recommendations and optimization strategies to clients.
  • Contribute to the development of campaign goals, approaches, and methods to help establish success metrics and KPIs.

Qualifications:

  • Bachelor's degree in Marketing, Advertising, or related field, or equivalent experience.
  • 4-6 years of experience in online media and programmatic advertising.
  • Experience working on DSP platforms like DBM, MediaMath, AppNexus, etc.
  • Knowledge of ad serving technologies and analytical tools like Google Analytics.

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