Media Buying Strategist

2 weeks ago

Coimbatore, Tamil Nadu, India beBeeSearchArbitrage Full time ₹ 20,00,000 - ₹ 28,00,000
Senior Search Arbitrage Media Buyer Role

We are seeking an experienced media buyer to lead the management of search arbitrage campaigns and optimize performance for maximum profitability.

Campaign Management
  • Launch, manage, and scale search arbitrage campaigns across multiple feed networks, utilizing expertise in campaign optimization and ROI improvement.
  • Continuously analyze data to inform campaign adjustments and ensure optimal traffic flow and revenue generation.
  • Monitor real-time performance metrics to make data-driven decisions.
Traffic and Feed Optimization
  • Work with prominent feeds like Tonic, Sedo, Domain Active, Innuvo, System1, Ads.com, and InMobi to acquire high-quality traffic and enhance campaign performance.
  • Implement feed-specific strategies to improve traffic quality and increase conversions.
  • Perform A/B testing on landing pages and ad copies to identify high-performing combinations.
Data Analysis & Reporting
  • Analyze campaign metrics, including CTR, CPC, RPM, and overall ROI to inform strategic decisions.
  • Generate regular performance reports to track key KPIs and drive performance improvements.
  • Identify trends and insights to enhance campaign performance.
Budget Management
  • Efficiently allocate budgets across multiple feeds to achieve campaign goals.
  • Proven ROI of 15%+ through effective budget management.
  • Monitor bid adjustments and bidding strategies to maximize ad spend efficiency.
Collaboration
  • Coordinate with creative and development teams to optimize landing pages and ad creatives.
  • Stay updated with industry trends, best practices, and emerging strategies in search arbitrage.
  • Share insights and strategies with the team to enhance collective performance.

Key Requirements:

  • At least 2 years of experience in search arbitrage media buying.
  • Hands-on experience with feeds such as Tonic, Sedo, Domain Active, Innuvo, System1, Ads.com, and InMobi.
  • Strong analytical skills with proficiency in data analysis tools and reporting platforms.

Personal Attributes:

  • Results-oriented with a keen eye for detail.
  • Self-motivated with a strong work ethic.
  • Ability to work in a fast-paced, data-driven environment.
  • Excellent communication and teamwork skills.

Preferred Qualifications:

  • Experience with feed optimization and campaign scaling.
  • Knowledge of programmatic ad buying.
  • Familiarity with feed arbitrage strategies and traffic quality assessment.
  • Experience with compliance checks and regulatory guidelines for ad placements.

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