Strategic Product Launch Specialist

3 days ago

Bengaluru, Karnataka, India beBeeProduct Full time ₹ 15,00,000 - ₹ 25,00,000
Product Market Management Role

Festo, a global family-owned company headquartered in Germany, is seeking an experienced Product Market Manager to lead the launch and promotion of innovative products through strategic campaigns and market differentiation.

The successful candidate will be responsible for identifying market potentials, increasing product penetration, and capturing market feedback for continuous improvement. This role involves creating engaging marketing content and supporting the sales team with product knowledge and opportunity conversion.

Main Responsibilities:

  • Product Launch and Campaign Management: Plan and execute product launches, including campaigns and roadshows to introduce new products to the market. Differentiate our products from competitors through effective marketing strategies.
  • Continuous Awareness Initiatives: Initiate and manage ongoing awareness campaigns to highlight product features and benefits.
  • Market Potential Identification: Conduct market research to identify potential segments, customers, and applications. Analyze market trends to enhance product positioning. Develop and implement strategies to increase market penetration and product adoption.
  • Marketing Content Creation: Create engaging marketing content for effective communication and promotion across digital and traditional media channels.
  • Feedback and Competitive Analysis: Capture and analyze market feedback to inform product improvements and enhancements. Conduct competitive analysis to understand market positioning and identify opportunities.
  • Volume Forecasting and Support: Forecast product volumes and support a quick ramp-up in production as needed.
  • Sales Enablement: Develop product knowledge resources, argumentation, and guide the sales team. Support the sales team in identifying and converting potential opportunities. Maintain a balance between supporting the sales team while challenging them to achieve higher performance.

Requirements:

  1. 3-6 years of overall experience
  2. Experience in product management/sales/marketing/business development
  3. Bachelors degree in Mechanical Engineering/Industrial Engineering/Related
  4. Industrial Automation background is preferred
  5. Strong analytical skills
  6. Excellent communication and presentation skills
  7. Proficient in creating marketing content for various media channels
  8. Ability to work collaboratively with sales teams and other departments
  9. Willing to travel across India

We Offer:

  • Challenging work on cutting-edge software technologies with a clear product focus
  • Collaborate with our agile Indo-German team
  • Dynamic work environment with many personal development opportunities
  • Access to on-the-job and off-the-job learning opportunities

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