Head of Account-Based Marketing
2 weeks ago
Account-Based Marketing Lead
We are looking for a highly motivated and experienced Account-Based Marketing (ABM) professional to lead our marketing efforts. The successful candidate will have a strong background in B2B marketing, specifically in ABM strategies, and experience managing a team, overseeing solution storytelling, and executing marketing campaigns across various channels.
Key Responsibilities:
- Develop and execute ABM strategies for Enterprise, SMB, and Government audiences.
- Create and manage targeted marketing campaigns to enhance brand awareness and drive lead generation.
- Collaborate with sales and inside sales teams to facilitate effective communication and collaboration.
- Track and analyze performance metrics to drive continuous improvement and achievement.
Requirements:
- Minimum of 8 years in B2B marketing with at least 4 years in a team management role.
- Strong communication skills and expertise in ABM strategies.
- Proficiency in customer journey mapping, project management, and marketing automation tools.
- In-depth knowledge of market trends, product lifecycles, and 360-degree marketing approaches.
- A hands-on marketeer with a servant leadership mentality who excels in cross-department collaboration and performance optimization.
Estimated Salary: $160,000 - $220,000 per year
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