
Business Development Specialist
3 days ago
Lead Generation Analyst
As a Lead Generation professional, you will be responsible for driving sales qualified leads and creating new business opportunities across strategic enterprise accounts.
This role requires close collaboration with regional sales leaders and marketing teams to craft compelling messaging and execute targeted campaigns.
- Research and analyze target accounts using business acumen to identify key stakeholders and decision-makers.
- Execute outbound prospecting initiatives to generate interest and schedule meetings for regional sales leaders.
- Collaborate with marketing teams to design and execute joint campaigns and virtual/in-person events to drive demand generation.
- Engage with C-suite, VP, and Director-level executives to understand their pain points and position solutions effectively.
- Craft compelling narratives and high-level solution overviews to spark curiosity and interest in offerings.
- Maintain accurate and up-to-date lead data in CRM systems.
- Track and report on lead generation KPIs, campaign performance, and conversion metrics.
- Bachelor's degree in business, marketing, or a related discipline.
- 3-6 years of experience in inside sales or lead generation in a technology or ITES environment.
- Proven experience engaging with senior leadership in large enterprise accounts.
- Strong understanding of the B2B sales cycle and enterprise buying behavior.
- Familiarity with AI-led services and digital transformation solutions.
- Proficiency in CRM and marketing automation tools.
- Excellent verbal and written communication skills with strong interpersonal abilities.
- Analytical mindset with experience using tools like Excel, Power BI, or Google Analytics.
- Competitive compensation and performance-based incentives.
- Global exposure and opportunities for career advancement.
- Hybrid work model and flexible working hours.
- Access to learning platforms and certification programs.
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