Growth Marketing Operations Specialist

3 weeks ago


Gurgaon, Haryana, India CashKaro Full time
Company Overview

CashKaro is India's leading cashback platform, trusted by over 25 million users. We drive more sales for Amazon, Flipkart, Myntra, and Ajio than any other paid channel, including Google and Meta. Backed by legendary investor Ratan Tata and a recent $16 million boost from Affle, we're on a rapid growth trajectory—already surpassing ₹300 crore in revenue and racing towards ₹500 crore.

Salary and Benefits

We offer competitive salaries to highly skilled professionals along with great learning work environment, ESOPs, medical insurance, and flexible work-from-home options.

Job Description

We are seeking a motivated Growth Marketing Operations Specialist to be a key player in implementing and optimizing our growth strategies. You'll work closely with the growth team, executing communication campaigns across multiple channels and ensuring seamless operations with channel partners.

The ideal candidate will have a strong background in campaign management, proficiency in CleverTap or similar Customer Data Platforms, and experience in using tools like Excel for data analysis.

Responsibilities
  1. Plan and execute communication campaigns (WhatsApp, SMS, IVR, Push Notifications, In-App Messages)
  2. Collaborate with design and project teams for timely execution
  3. Analyze the impact of campaigns and iteratively improve them
  4. Monitor and optimize campaign effectiveness
  5. Engage with target users to ensure project success
Requirements
  • Campaign Management Experience: Demonstrated experience in setting up and executing campaigns across channels (WhatsApp, SMS, IVR, Push Notifications)
  • Proficiency in CleverTap or Similar CDP: Hands-on experience with a Customer Data Platform like CleverTap for managing campaigns and user engagement
  • Data Recording and Analysis Skills: Experience in using tools like Excel to track campaign performance and generate insights
  • Collaboration Across Teams: Ability to work across teams, aligning goals and maintaining efficient workflows

We offer an estimated salary range of ₹8-12 lakhs per annum, based on qualifications and experience.



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