Marketing Operations Growth Specialist

6 days ago


Gurgaon, Haryana, India CashKaro Full time
Unlock Your Potential in CashKaro's Dynamic Team

We're on a rocket ship journey, already surpassing ₹300 crore in revenue and racing towards ₹500 crore. Join our passionate team and help shape the future of online shopping, influencer marketing, and financial technology in India.

Role Overview:

We seek a motivated Associate - Growth Marketing Operations to implement and optimize our growth strategies. You'll work closely with the growth team, executing communication campaigns across multiple channels and ensuring seamless operations with channel partners.

Key Responsibilities:
  • Campaign Execution: Plan and execute communication campaigns (WhatsApp, SMS, IVR, Push Notifications, In-App Messages).
  • Collaborate with design and project teams for timely execution.
  • Create messaging content and coordinate with the creative team.
  • Monitoring & Optimization: Analyze the impact of campaigns and iteratively improve them.
  • Conduct daily monitoring to optimize effectiveness.
  • Customer Communication: Engage with target users to ensure project success.
  • Operations Management: Act as the point of contact for channel partners to address operational challenges.
  • Oversee consumption for invoicing and maintain partner communications.
  • Cross-Functional Collaboration: Work closely with design, partnerships, retention, data, and vendor teams.
Must-Have Skills:
  • Campaign Management Experience: Demonstrated experience in setting up and executing campaigns across channels (WhatsApp, SMS, IVR, Push Notifications).
  • Proficiency in CleverTap or Similar CDP: Hands-on experience with a Customer Data Platform like CleverTap for managing campaigns and user engagement.
  • Operational Hustle: A track record of proactive problem-solving and operational efficiency.
  • Data Recording and Analysis Skills: Experience in using tools like Excel to track campaign performance and generate insights.
  • Collaboration Across Teams: Ability to work across teams, aligning goals and maintaining efficient workflows.
Why Choose CashKaro?

We offer a best-in-class salary, highly competitive ESOPs, and a great learning work environment. Our dynamic team is driven by hustle, comradeship, and togetherness, creating a culture for innovation and growth. We've got your back with medical insurance, well-defined policies, flexi WFH options, scrumptious lunch, and amazing learning and development sessions. Join us for in-house events, team outings, dinner catchups, and much more.



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