Customer Experience Growth Specialist
3 weeks ago
Company Overview
H&M Group is a leading global fashion brand offering the latest styles and inspiration at an affordable price in a sustainable way.
Job Description
The Customer Activation & Marketing Controller will contribute to added customer value, a strong brand, and increased sales by managing goal setting, follow-up, and KPIs of the Loyalty & Customer base, Customer experience, Brand & Media for the region.
Key Responsibilities
- Drive the customer activation goal process for the region to set customer-centric, measurable, and clear targets & KPIs related to customer base and customer experience, loyalty, brand development, performance media revenue & traffic.
- Lead budget process related to customer activation – media spend, content costs, production costs, agency fees & other posts related to tools and the team – all costs in relation to results achieved, making sure the function delivers on set goals.
- Coordinate with cross-functional teams to follow up on costs and performance of brand & sales activation campaigns, customer base and customer/brand experience.
- Support and coordinate discussions regarding trade-off related to media, production, research budgets and regional/local procurement processes.
- Analyze data to identify trends, make data-driven decisions, and continuously optimize media campaigns and investments, using tools like Google Analytics, advertising platforms, and other data analysis software.
Required Skills and Qualifications
To be successful in this role, you should have strong commercial focus and be insight and data driven, with proven ability to drive results and work towards goals. As an experienced Business Controller, you understand customer-centric KPIs, marketing and research costs, including related results and outcome, media budgets, and reporting structures.
Benefits
We offer attractive benefits with extensive development opportunities around the globe. Our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. We also include our employees in our H&M Incentive Program – HIP.
Estimated Salary: ₹850,000 - ₹1,200,000 per annum
This is a full-time position, reporting to the Regional Head of Customer Activation & Marketing for India. The position is based at the Support Office in Bangalore, Karnataka, India. Please note that we only accept applications through our career page.
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