Music Retention Specialist

10 hours ago

Aligarh, Uttar Pradesh, India beBeeRetention Full time ₹ 10,00,000 - ₹ 15,00,000
Job Title: Music Retention Specialist

We are seeking a data-driven and creative marketer to take on one of our most critical challenges: preventing user churn and reactivating lapsed listeners.

Your mission is laser-focused on the pivotal moment a user decides to leave—and the crucial window to win them back. You will be our specialist in understanding why users churn and developing strategies to save them or bring them back home.

About This Role
  • Identify At-Risk Users: Work with the data team to leverage predictive models and your own analysis to identify listeners showing signs of disengagement or a high risk of churning.
  • Design & Launch 'Save' Campaigns: Develop and execute proactive, multi-channel campaigns triggered by at-risk behavior. Your goal is to re-engage them before they hit the cancel button.

This is a hands-on role for a problem-solver who loves to run experiments, analyze data, and see a direct impact on the size of our user base.

Requirements
  • 4-7 years of focused experience in churn management, user reactivation, or save strategies.
  • Innovative Problem-Solver: You don't just follow the standard churn playbook. You think creatively, challenge assumptions, and are excited by the opportunity to build industry-leading churn-mitigation strategies.
  • Hands-On Campaign Execution: You have direct experience building, launching, and optimizing campaigns using marketing automation platforms.
  • Analytically Sharp: You are fluent in digging through data to find opportunities.

This role requires strong proficiency with SQL for independent analysis and experience with product analytics tools.

What We're Looking For
  • An Experimenter's Mindset: You think in terms of hypothesis, test, and result. You're skilled at designing and interpreting A/B tests to get clear, actionable answers.
  • A Passion for Music is Key: To understand why a listener leaves, you need to understand what makes them stay. Your genuine interest in music and audio will give you an edge in crafting resonant and effective campaigns.

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