Business Development Research Coordinator
7 days ago
We are seeking a talented Business Development Research Coordinator to join our marketing team at Work Store Limited. This role is ideal for someone who is passionate about product research, has a keen interest in exploring adjacent market areas, and is eager to contribute to the growth and development of exclusive brands in the B2B sector.
Key Responsibilities:
- Product Research:
- Conduct comprehensive research on existing and emerging products in the stationary, cleaning, gifting, and capital expenditure sectors.
- Analyze B2B market trends and consumer preferences to identify potential opportunities and challenges.
- Adjacent Area Research:
- Investigate adjacent market areas to identify trends, opportunities, and potential partnerships.
- Provide insights into how these areas can complement and enhance our current product offerings.
- Competitive Analysis:
- Perform comparative analysis on similar products in the market.
- Gather and analyze data on competitors' strategies, pricing, and market presence.
- Brand Analysis:
- Study our exclusive brand partnerships and propose strategies for leveraging these relationships in the B2B sector.
- Assist in the development of marketing strategies to enhance brand visibility and market reach.
- Reporting and Presentation:
- Prepare comprehensive reports and presentations on research findings.
- Presentation of insights and recommendations to the marketing team and senior management.
Requirements:
- Bachelor's or Master's degree in Marketing, Business, Market Research, or a related field.
- Strong analytical skills and proficiency in data analysis.
- Excellent verbal and written communication skills.
- Prior experience in market research or a related field is a plus.
Estimated Salary: £25,000 - £35,000 per annum
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