
Executive Marketing Leader
3 days ago
The Senior Brand Manager will spearhead the development and execution of comprehensive brand strategies that align with business objectives.
Key Responsibilities:
- Develop and implement strategic brand plans that drive audience engagement and revenue growth
- Lead AOP planning and execution to achieve business milestones
- Conceptualize and execute innovative marketing campaigns across multiple channels to enhance brand visibility and engagement
- Possess a deep understanding of digital marketing best practices, including SEO, SEM, social media marketing, content marketing, and email marketing
- Develop and oversee digital marketing initiatives with a strong focus on social media marketing and content creation
- Drive content creation efforts across various platforms to amplify brand presence and engagement
- Stay updated on the latest digital products and solutions to leverage for brand growth and success
- Lead and mentor a team of marketing professionals, fostering a collaborative and results-driven environment
- Work closely with cross-functional teams to ensure brand consistency and achieve shared goals
- Manage relationships with external partners, agencies, and vendors
- Analyze market trends, competitor activities, and consumer insights to provide data-driven recommendations for brand positioning and growth opportunities
Requirements:
- Master's degree in Marketing or Business Administration
- 15 years of experience in marketing with a strong focus on brand building and digital marketing
- Proven experience in developing and executing successful marketing campaigns across various channels
- Deep understanding of brand building, marketing strategy, consumer behavior, and the digital media landscape
- Strong analytical and problem-solving skills
- Excellent communication, interpersonal, and presentation skills
- Proficiency in marketing technology tools and social media platforms
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