
Marketing Campaign Strategist
8 hours ago
Nap Chief is a premium kidswear brand growing rapidly. We are looking for an executive to help fuel our growth with smart, high-impact performance marketing.
This role involves owning and scaling campaigns that directly drive Nap Chief's growth, working alongside founders and experienced marketers, experimenting with new ideas, testing bold campaigns, and shaping the future of a high-growth D2C brand in India.
Your Key Responsibilities:
- Launch & Scale: Run high-ROI campaigns on Google Ads (Search, Display, Shopping, YouTube) & Meta Ads (FB & Insta)
- Optimize Relentlessly: Track ROAS, CAC, CTR, conversions, and squeeze out better results daily
- Test Like a Pro: Lead structured A/B tests across creatives, copy, landing pages, and targeting
- Collaborate with Creatives: Turn fun, bold ideas into ads that actually convert
- Dive Into Data: Analyze campaigns, uncover insights, and translate numbers into next steps
- Manage Budgets Smartly: Maximize every rupee spent for the biggest impact
- Stay Curious: Explore new paid platforms (YouTube, Snapchat, etc.) to keep us ahead of the curve
What We're Looking For:
- 2–3 years of hands-on experience with Google Ads & Meta Ads (D2C or agency)
- Obsessed with numbers, data, and dashboards
- Confident with Google Analytics, Meta Business Manager, and Sheets
- Analytical but also creative – you know when to crunch and when to experiment
- Self-starter, curious, and eager to try new things in a fast-paced startup
- Bonus: Exposure to retention marketing, CRO, or email/SMS
What You'll Get:
- Direct mentorship from founders & senior marketers
- Ownership & freedom to test, learn, and grow
- A young, collaborative team that thrives on creativity
- Competitive pay + a steep learning curve
- The chance to make a visible impact on a brand scaling across India
Key Skills: Google Ads, Meta Ads, Data Analysis, Creative Problem Solving, Team Collaboration, Time Management
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