Senior Email Marketing Specialist

3 days ago

Malappuram, Kerala, India beBeeEmail Full time ₹ 60,00,000 - ₹ 1,20,00,000

Job Description

Role Overview

The Email Marketing Specialist role involves end-to-end campaign execution, including managing existing campaigns, new campaign setup, data selection, campaign rollout (creatives not included), and results tabulation (Reports).

As a valued member of an experienced email marketing team, the ideal candidate will be expected to build email, launch, manage campaigns, and optimize performance.

  • End-to-end campaign execution which includes managing existing campaigns, new campaign setup, data selection, campaign rollout (creatives not included) and results tabulation (Reports)
  • Managing the existing & new campaigns and customer targeting and workflow set up on platforms such as Oracle Responsys, Oracle Unity, and Oracle Infinity IQ

Responsibilities:

This role involves:

  • Developing insights from complex and diverse data sets and coherently communicating those insights internally and to clients
  • Using SQL queries to define and create target audiences for different campaigns
  • Optimizing email campaigns across platforms and collaborating with the wider team to ensure optimal allocation across channels
  • Compiling performance reports, ensuring data integrity and accuracy, and providing actionable insights
Required Skills and Qualifications

The ideal candidate will possess:

  • 4+ years of hands-on experience in designing and developing email campaigns using Oracle Responsys
  • Hands-on experience in Oracle Unity CDP implementation for more than 2 customers
  • Hands-on experience in developing business intelligence reports using Oracle Infinity IQ and familiarity with dashboard reporting and insights
  • Hands-on experience in hyper-personalization and A/B testing campaigns using Oracle Infinity IQ
  • Experience writing complex queries using advanced PL/SQL concepts and performance tuning
  • High proficiency with Excel, specifically with Pivot Tables and data analysis

Expected Competencies

The successful candidate will demonstrate:

  • High motivation and willingness to work closely within the email team as well as cross-channel with experts in digital marketing departments
  • Able to problem-solve, prioritize tasks, multitask, and manage time effectively
  • Detail-oriented with an analytical approach to achieving objectives
  • Exceptional communication skills both written and presentation
Working Conditions

This role requires:

  • Flexibility in any shift (Day/Night) with rotational week-offs model

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