Email Campaign Strategist

1 day ago


Malappuram, Kerala, India beBeeEmailCampaignManager Full time ₹ 15,00,000 - ₹ 25,00,000
Email Campaign Manager Job Description

As a key player in our marketing team, the Email Campaign Manager will be responsible for managing end-to-end campaign execution, including setup, targeting, rollout, and reporting. The ideal candidate will have hands-on expertise in Oracle Responsys / Oracle Unity / Oracle Infinity IQ, and advanced SQL skills.

The Email Campaign Manager will play a critical role in supporting the execution of email campaigns across multiple platforms. This includes building, launching, and optimizing email campaigns, as well as creating and managing customer workflows, segmentation, and targeting strategies.

Key Responsibilities:

  • Manage end-to-end campaign execution, including setup, data selection, rollout, and reporting.
  • Build, launch, and optimize email campaigns across Oracle platforms (Responsys, Unity, Infinity IQ).
  • Create and manage customer workflows, segmentation, and targeting strategies.
  • Develop insights from complex data sets and present actionable recommendations to internal teams and clients.
  • Write and optimize SQL queries using advanced PL/SQL concepts for audience creation and performance tuning.
  • Conduct A/B testing and hyper-personalization campaigns to improve engagement.
  • Compile campaign performance reports ensuring data accuracy, integrity, and business relevance.
  • Collaborate with cross-functional teams (planning, accounts, creative, digital marketing) to ensure cohesive campaign execution.

Requirements:

  • 4+ years of hands-on experience designing and managing email campaigns using Oracle Responsys.
  • Strong experience in Oracle Unity CDP implementation (minimum 2 customers).
  • Experience in developing BI reports with Oracle Infinity IQ, including dashboard insights.
  • Proven track record in hyper-personalization and A/B testing campaigns.
  • Proficient in SQL / PL-SQL with expertise in writing complex queries and performance optimization.
  • Strong Excel skills (Pivot Tables, advanced data analysis).

Benefits:

  • Opportunity to work with a dynamic team of professionals.
  • Professional growth and development opportunities.
  • Competitive compensation package.

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