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Senior Campaign Specialist

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Malappuram, Kerala, India beBeeCampaign Full time ₹ 60,00,000 - ₹ 1,50,00,000
Campaign Manager Role

As a key player in our organization, you will be responsible for planning, executing, and optimizing multi-channel campaigns. This role requires expertise in using Adobe Campaign to design, build, and deploy campaigns across various channels.

The ideal candidate will have a solid understanding of campaign workflows, including targeting, segmentation, and personalization. They should also be able to set up recurring and ad-hoc campaigns with proper audience targeting rules and testing scenarios.

Key responsibilities include creating end-to-end campaign workflows, managing customer segments, configuring personalization blocks, and monitoring campaign performance. Additionally, the successful candidate will collaborate with data, analytics, and IT teams to ensure smooth campaign execution.

Required Skills & Qualifications
  • Minimum 3-7 years of experience in Adobe Campaign (Classic/v8) campaign execution and management
  • Strong knowledge of email marketing best practices, including deliverability, compliance, and GDPR
  • Experience with SQL and JavaScript for segmentation and audience building
  • Familiarity with multi-channel orchestration, including Email, SMS, Push, and Direct Mail
  • Strong analytical skills and experience working with reporting and campaign optimization
  • Ability to collaborate with marketing, data, and technology teams
Nice to Have
  • Experience with Adobe Experience Cloud products, including AEP, Journey Optimizer, and Adobe Analytics
  • Knowledge of HTML, CSS, and JavaScript for email template troubleshooting