Healthcare Digital Campaign Specialist

1 day ago


Malappuram, Kerala, India beBeeMarketing Full time ₹ 2,50,000 - ₹ 3,50,000

Job Opportunity:

  • We are seeking a dedicated Healthcare Marketing Specialist with expertise in performance marketing to lead the planning, execution, and optimization of paid campaigns across digital platforms.
  • The ideal candidate should have in-depth knowledge of patient acquisition funnels, healthcare compliance, and the ability to create trust-driven campaigns that deliver measurable ROI.
  • The role involves driving patient leads, appointments, and brand visibility for healthcare services (clinics, hospitals, doctors, or telehealth).

Key Responsibilities:

  • Develop and manage paid campaigns across Google Ads, Facebook/Instagram Ads, and healthcare-specific platforms.
  • Conduct keyword research, audience targeting, and competitor analysis specific to healthcare.
  • Monitor and analyze campaign performance (CTR, CPL, ROAS, Patient Acquisition Cost) and prepare regular reports.
  • Optimize landing pages, ad creatives, and funnels for conversion rate improvement.
  • Collaborate with content and design teams to create ad copies, creatives, and video campaigns aligned with healthcare guidelines.

Requirements:

  • Bachelor's/Master's degree in Marketing, Business, or related field.
  • 2–5 years of proven experience in performance marketing, preferably in healthcare or medical services.
  • Strong knowledge of Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, and automation tools.


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