
Healthcare Digital Campaign Specialist
1 day ago
Job Opportunity:
- We are seeking a dedicated Healthcare Marketing Specialist with expertise in performance marketing to lead the planning, execution, and optimization of paid campaigns across digital platforms.
- The ideal candidate should have in-depth knowledge of patient acquisition funnels, healthcare compliance, and the ability to create trust-driven campaigns that deliver measurable ROI.
- The role involves driving patient leads, appointments, and brand visibility for healthcare services (clinics, hospitals, doctors, or telehealth).
Key Responsibilities:
- Develop and manage paid campaigns across Google Ads, Facebook/Instagram Ads, and healthcare-specific platforms.
- Conduct keyword research, audience targeting, and competitor analysis specific to healthcare.
- Monitor and analyze campaign performance (CTR, CPL, ROAS, Patient Acquisition Cost) and prepare regular reports.
- Optimize landing pages, ad creatives, and funnels for conversion rate improvement.
- Collaborate with content and design teams to create ad copies, creatives, and video campaigns aligned with healthcare guidelines.
Requirements:
- Bachelor's/Master's degree in Marketing, Business, or related field.
- 2–5 years of proven experience in performance marketing, preferably in healthcare or medical services.
- Strong knowledge of Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, and automation tools.
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